Stillman College Brand Standards

Department Information

Location:

116 Houston H. Harte Center
Stillman College
3601 Stillman Blvd.
Tuscaloosa, AL 35401

Office Hours:

Monday – Friday:
8am – 4:45pm

Contact:

Phone: (205) 860-7845 ext: 8810
Email: brandidentity@stillman.edu

In order to promote the Stillman College brand in the best light possible The Office of Brand Identity has implemented the Creative Approval Process. All marketing and promotional items, publications and communications materials for divisions, departments or units within Stillman College, whether being produced for internal or external use, must be submitted to The Office of Brand Identity for approval before being used. This includes, but is not limited to, any digital, print, social media or email graphics, textiles, logos or signage.

Please submit creative for approval to creative@stillman.edu. Please allow 4 business days from submission for your creative to be approved. NOTE: Editing copy is the responsibility of each department or unit. The branding approval process does not include copy editing.

Promoting consistency for the College brand has a dual purpose: It unifies the Stillman family, setting us all on a shared path of helping the College achieve excellence, and ensures people everywhere associate the Stillman College name with integrity, strength and distinction.

If you have any questions please contact The Office of Brand Identity at brandidentity@stillman.edu.

Logo System

The Official Nameplate

The official nameplate comes in three versions, each of which has been created using type kerned to specific proportional measurements. To ensure that all of our uses of these marks will be consistent in quality, do not attempt to recreate them, to use photocopies or scans from this guide, or to manipulate or change the marks in any way.

The horizontal nameplate is a flexible yet solid tool that works well in many publication applications and is an excellent choice for merchandise and equipment. The nameplate must accompany the Stillman Bell logo when used on materials that are designed for or provided to an external audience such as prospective students or the general public.

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Primary Wordmark

The stacked version of the word mark is considered the primary logo of the institution. These versions cannot be modified in any way, including adding additional wording underneath. Options with the college’s founding year and Stillman’s “Hail, O Hail” slogan are also approved for use.

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Primary Wordmark w/Date

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Primary Wordmark w/Date & Slogan

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STILLMAN Bell Primary Stacked Logo

The Stillman Bell logo is primary mark of the College and includes the Stillman Bell along with Stillman College word mark below. There are multiple options of the Stillman Bell logo that can be used based on sizing or space limitations.

Primary Bell Logo

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Primary Bell Logo w/Date

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STILLMAN Bell Horizontal Logo

This option features the Stillman Bell centered between the Stillman College word mark. Options with the college’s founding year and Stillman’s “Hail, O Hail” slogan are also approved for use.

Stillman Bell Horizontal Logo

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Stillman Bell Horizontal Logo w/Date

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Stillman Bell Horizontal Logo w/Date & Slogan

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Stillman Bell Logo - Option 2

This option features the Stillman Bell with the Stillman College word mark directly above with the college’s founding year flanking the bell to the left and right. An option with Stillman’s “Hail, O Hail” slogan is also approved for use.

Secondary Bell Logo w/Date

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Secondary Bell Logo w/Date & Slogan

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Division and Departmental Identifiers

The Stillman word mark system allows for individual recognition of all divisions, offices and departments without sacrificing the brand established in the primary system.

You have a choice of using the “Official Stillman Word Mark” with Identifier or the Stillman Bell logo with Identifier on all communications pieces (print, video, web, etc.). If the Stillman Bell with Identifier is used externally, it must be accompanied by the Stillman College nameplate somewhere on the page.

SPONSORSHIPS: All logos for sponsorships must include Stillman College. You can use the official logo that includes the word mark, or if
you use the Stillman Bell logo, it must include the nameplate. Contact The Office of Brand Identity for an identifier that includes the nameplate so you can send one file to the organization. All sponsorships with a logo must be submitted for approval to The Office of Brand Identity.

To request a specific departmental identifier, please complete the Department Identifier Request Form.

Additional Marks

These marks are approved and are open to usage by all departments. These upper portion of these marks may never be used as a standalone mark. Usage of any of these marks must be accompanied by the Official Stillman Nameplate placed underneath as shown in the examples.

Institutional Interlocking SC

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Hail, O Hail Bell

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Hail, O Hail Slogan

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Stillman College Presidential Seal

The presidential seal is used by the Office of the President on official Stillman documents. The use of the seal is limited to special documents only and requires approval from the Office of the President and the Office of Brand Identity.

Presidential Seal w/Fill

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Presidential Seal (No Fill)

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Improper Usage

Examples of what NOT to do when using our word mark system: Do NOT manipulate the word mark or logos in any way. You should not try to type it in a different font, space it out, place a drop shadow behind it, stretch it, put it on a distracting background, use a low-resolution version or web version on print (pixelated), put anything around it, make any of the words or letters larger or smaller than the rest of the word mark, tilt it or use it with another symbol incorporated.

Typography and Color

Our colors, fonts and structure should all be unique to our brand — and should be consistent across all channels.

When our students, alumni and friends see a consistent presence from our brand, it reinforces our unique position in their minds. By knowing what they can expect from our brand, they will begin to assign a higher value and trust in Stillman. A consistent, unified brand identity has many benefits.

Minion Pro

Minion Pro is one of two officially approved typefaces that allow flexibility through a multitude of typestyles. Minion is inspired by late Renaissance-era type and intended for body text and extended reading. Minion Pro offers Open Type formats allowing for use on Macs as well as PCs and Web Font formats for optimum display on digital media.

Avenir

Avenir is one of two officially approved typefaces that allow flexibility through a multitude of typestyles. The word avenir is French for “future”. As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis. Avenir offers Open Type formats allowing for use on Macs as well as PCs and Web Font formats for optimum display on digital media.

Colors

Official colors for Stillman College are the following:

Navy Blue – PMS 281
Vegas Gold – PMS 8-13 C
White

The following accent colors may be used, but they must never dominate Stillman’s official colors.

Pantone 2718
Pantone Cool Gray 5
Pantone Cool Gray 1

Stationery & Applications

Stationery, banners, certificates, exhibits, letters, products, publications and signage convey information; just as importantly, they help create our institutional image. By unifying all of our communications under an immediately recognizable system, we communicate more effectively, both internally and externally. Please follow the guidelines as you develop communications and materials for your unit; by doing so, you will officially identify your unit as part of the College and increase brand identity with your audience.

Letterheads

There are two options of stationery to choose from: the official wordmark version and the Stillman Bell logo logo version. All suppliers/vendors must make sure all graphic design, copywriting, photography and web services comply with Stillman’s visual standards. The Stillman Bell letterhead option must display The Stillman College nameplate on the same page. All uppliers must make sure all graphic design, copywriting, photography and web services comply with Stillman’s visual standards.

Business Cards

Shown here are examples of our current visual standards and how they can be adapted to everyday use on both faculty, staff and student business cards. Both are branded with the College standards, but the student card has a vertical orientation and a section for the student to include their major and minor. Again, dimensions and size of the logo and type are set to make all departments appear in a cohesive brand that positions the College as a strong entity. Any request to put information on the back of business cards will need to be approved by The Office of Brand Identity. No other logos may be put on the front of business cards.

Presidential Letterhead, Envelope and Business Card

The presidential letterhead is to be used only by the President’s Office. The letterhead will have a watermarked presidential seal, and the business cards will have a gold presidential seal on the back.

Stationery: Press Release, Memo and Fax transitionals

Example of our visual standards being adapted for everyday use

Stationery: Notepads

Listed here are samples of the approved notepad templates designs for institutional use.

Stationery: Presidential Notepads

Listed here are samples of the approved notepad templates designs for the Office of the President’s use only.

Powerpoint Templates

Shown here are samples of the approved designs for PowerPoint templates. Custom designs are allowed, but will require approval from the Office Of Brand Identity. Templates can be downloaded from the Office of Brand Identity Google Drive by clicking any of the links below. For Presidential PowerPoint templates please contact the Office of Brand Identity.

Hi-Def Resolution Format (1920x1080)

Standard Resolution Format (4:3)

Presidential Powerpoint Templates

EMAIL SIGNATURES

We have created standardized email signatures for use by all Stillman faculty and staff. Do not include philosophical statements or inspirational quotes; this is to avoid the potential confusion that such statements represent the college’s slogan, ideology or brand promise. Do not embed additional images or videos into your signature that are not part of the college approved signatures.

Promotional Items

Departments are permitted to use the Stillman Bell department identifier alone if space does not allow for the full wordmark and department name to be used. The stacked version identifier is approved only for T-shirts and smaller promotional items with a vertical or square orientation. Departments are encouraged to utilize a shirt color within the school color palette of midnight blue, vegas gold, white, gray or black, unless in specific cases where the color needs to be outside of that palette. This color palette should be used for all staff shirts as well as shirts that are for recruiting and orientation purposes. Alternative colors will be considered on a case-by-case basis. Please contact The Office of Brand Identity, with further requests or questions. Please contact The Office of Brand Identity to request the specific color and format of the logo needed for your item. When submitting requests for approval of promotional items through The Office of Brand Identity, please be sure to include the vendor quote as well as the vendor proof (a virtual proof is acceptable).

Promotional Items

All promotional items purchased with College funds must be clearly marked as Stillman College, either by the official wordmark, Logo, typeset as text on the item or with an official URL when space does not allow for logo usage. Departments are permitted to use the Stillman department identifier alone if space does not allow for the full wordmark and department name to be used. The stacked version identifier is approved only for T-shirts and smaller promotional items with a vertical or square orientation.

Departments are encouraged to utilize a shirt color within the school color palette of blue, white, gray or gold, unless in specific cases where the color needs to be outside of that palette. This color palette should be used for all staff shirts as well as shirts that are for recruiting and orientation purposes. Alternative colors will be considered on a case-by-case basis. Please contact The Office of Brand Identity, with further requests or questions. Please contact the Office of Brand Identity to request the specific color and format of the logo needed for your item. When submitting requests for approval of promotional items, please be sure to include the vendor quote as well as the vendor proof (a virtual proof is acceptable).

Exhibit Items: Table Cloths

There are 4 Options for table cloths open for use by any entity on campus. Two general institutional options and two division/office options. Both options are available to be ordered in navy blue or White.

Presidential Table cloth

Vehicle branding

All vehicles, including golf carts, are to appear uniform to help ensure brand integrity.Departmental vehicles must display departmental identifier.

Campus Signage

Campus signage should be uniform, legible and on brand.

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